Platform guides

Every social network has its own rules about content, timing, and format. Postato normalizes as much as it can, but some things don't translate; posting a LinkedIn document is fundamentally different from a TikTok video. These guides surface what you need to know per platform.

• Instagram: feed, reels, stories, carousels, tagging.
• X / Twitter: tweets, threads, character limits, reply settings.
• LinkedIn: posts, documents, company vs personal pages.
• TikTok: video requirements, cover images, privacy settings.
• YouTube: uploads, shorts, visibility, quota budget.