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Platform guides

Per-network quirks, limits, and gotchas.

Platform guides

Every social network has its own rules about content, timing, and format. Postato normalizes as much as it can, but some things don't translate; posting a LinkedIn document is fundamentally different from a TikTok video. These guides surface what you need to know per platform.

  • Instagram: feed, reels, stories, carousels, tagging.
  • X / Twitter: tweets, threads, character limits, reply settings.
  • LinkedIn: posts, documents, company vs personal pages.
  • TikTok: video requirements, cover images, privacy settings.
  • YouTube: uploads, shorts, visibility, quota budget.

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